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Successful E-Commerce

Giving your custom designed website an e-commerce function can be a great way to extend your brand and increase revenue. There's no reason your online image can't double as a storefront as well.  ..

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5 Things To Know About Email Marketing

The electronic newsletter is the tried and true method for staying in touch with old clients and stirring up business with new ones. Today there is an estimated 2.5 billion active email users, with 91% checking their inbox every day! Ooh la la... ..

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Fresh Ideas in Web Design for 2015

Many business owners create their website with hopes that it will last for decades. In reality, web technologies are constantly changing and evolving. As web technologies evolve, the average ‘shelf-life’ of a website tends to be around 3-5 years. Below are some of the recent changes in website design that business owners should be aware of for 2015. ..

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Email Marketing, Pt. 6: The Power of the Automated Newsletter

Newsletters are great for generating interest in your company, driving traffic to your site, and keeping your loyals updated on the goings-on of your operation. If you can learn to effectively automate your newsletters, you can do all of this while saving yourself a heaping amount of time. And as business owners, what could be better than more time? ..

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Email Marketing, Pt. 5: Making Use of Open Rates & Click-Through Rates

By now, you've scoured the Internet, collecting the best practices and tactics for your Email Marketing Campaign; you've written the perfect message for the perfect audience, and you've sent your work out into cyberspace. Now it's time to see just how fruitful the product of your labor is, using the in-depth Analytics & Reports toolbelt that came with your HDM custom website. ..

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