Our Blog

Social Media Icons are an Exit Sign for Your Website

In today's world, boosting your web presence means not only having a custom website, but rolling up your sleeves and digging into a little social media as well. Working the two in tandem is a subtle art. ..

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Things That No Website Should Have, Ever.

We all know how quickly the web changes. What seems like a good idea today can turn obsolete before you know it. ..

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Web Design: 2016's Biggest Hits, and What to Look For in 2017

It sure is a whole new world, isn't it? It seems like a short amount of time to have come such a long way from the dial-up days, and pages that looked like this:  ..

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The Difference Between your Home Page and your About Page

Along with pretty buttons and killer graphics, a Home Page and an About Page are two things you'll find on nearly every website. Yet, when drafting content, many folks tend to blur the line between what each should accomplish.  ..

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Using Images To Increase Conversion Rates

Believe it or not, images on your website are one of the most important factors toward closing on a call-to-action. When used correctly, images allow you to make a more human connection with your target audience. Images allow one to experience your website, rather than just browse it. At the end of the day, the research speaks for itself:  ..

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Improving Your Online Presence

My old man used to rave about the efficacy of putting a full-color ad in the yellow pages. Before computers, it was that easy to get found, and then have folks driving down to your brick-and-mortar. Fast forward to 2016 where even the White House has its own YouTube channel. ..

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Making Your Custom Website More User-Friendly

Over the years here at Hazel Digital Media, we've refined our design process, infusing cutting edge technology, allowing every custom design website to have its own unique aesthetic, but each with the same easy accessibility and readability. If you are considering building or improving your website, here are some fundamental ideas to keep in mind, which you'll find at work throughout our portfolio. ..

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Successful E-Commerce

Giving your custom designed website an e-commerce function can be a great way to extend your brand and increase revenue. There's no reason your online image can't double as a storefront as well.  ..

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5 Things To Know About Email Marketing

The electronic newsletter is the tried and true method for staying in touch with old clients and stirring up business with new ones. Today there is an estimated 2.5 billion active email users, with 91% checking their inbox every day! Ooh la la... ..

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3 Things To Know About SEO Before Designing Your Website

Your website may be a perfect 10, but if nobody can find it, there's a chance it's not reaching its full potential. These days, one of the most important rules of having a website is: make sure it gets along nicely with the search engines. ..

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How To Make Your Website Readable

Here at Hazel Digital Media, we strive to create beautiful, functional websites for our clients. This means not only making pages that please the eye, but also making sure you can easily control the content from within.  ..

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5 Reasons Why You Need A Blog

The plain truth is that blogs are just good for business. Year after year, the inertia of the internet has proven this fact. An active blog drives customers to you, and serves to polish your brand in the digital marketplace.  ..

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How To Create an Email Account

When you build a site with HDM, you get access to one of the most sophisticated content management systems currently available. Getting an ideal email arrangement couldn't be easier, as we're about to show you.

First, simply log in to the backend of your website by going to www.yourdomain.com/admin, and entering your log in information.

Once inside, refer to the menu on the left of the screen. Click Site Settings > E-Mail Accounts.

From here, you'll see an overview of the current email arrangement associated with your website. To create a new email user, click

New Email Account.

On this screen, enter the new email address exactly how you want it, followed by the first and last name associated with it, as well as your default email. Once you click 'Save,' you'll get an activation email sent to your default address that will allow you to finish the process, and create a password for your new address.


How To Add An Email Alias

From this same page, you can also add an email alias. Email aliases make it possible to view and manage the emails of multiple addresses, all from the same inbox. If your current inbox is set up for you@yourdomain.com, it's possible for you to simultaneously view emails coming in for info@yourdomain.com, sales@yourdomain.com, contact@yourdomain.com, etc.

Simply click Add Email Alias, and enter the address(es) you would like to receive emails for.

We hope you found this a helpful 'How-To.' When you create a custom website with Hazel Digital Media, we equip you with all of the tools you'll need to take your online business above and beyond.

For more information on arranging the perfect email situation, or to find out more about the many tools in your toolkit, feel free to Contact Us anytime.

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Spam Defense: [at] vs. @ in Email Addresses

There's no denying that spamming is quite the shady business. There are a lot of folks who participate in these kinds of activities, often because the start-up costs are minimal, and the return can be swift. There are a number of methods spammers use to obtain email addresses, and although the defenses have become increasingly sophisticated, the battle wages on. This is why, despite your best efforts to keep your email address hidden, you will likely still wind up with loads of junk email. ..

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Fresh Ideas in Web Design for 2015

Many business owners create their website with hopes that it will last for decades. In reality, web technologies are constantly changing and evolving. As web technologies evolve, the average ‘shelf-life’ of a website tends to be around 3-5 years. Below are some of the recent changes in website design that business owners should be aware of for 2015. ..

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Email Marketing, Pt. 6: The Power of the Automated Newsletter

Newsletters are great for generating interest in your company, driving traffic to your site, and keeping your loyals updated on the goings-on of your operation. If you can learn to effectively automate your newsletters, you can do all of this while saving yourself a heaping amount of time. And as business owners, what could be better than more time? ..

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Hard Refresh Vs. Normal Refresh

To override your cache and perform a hard refresh, press Ctrl+F5. If you use a Mac press: Command+R. ..

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Email Marketing, Pt. 5: Making Use of Open Rates & Click-Through Rates

By now, you've scoured the Internet, collecting the best practices and tactics for your Email Marketing Campaign; you've written the perfect message for the perfect audience, and you've sent your work out into cyberspace. Now it's time to see just how fruitful the product of your labor is, using the in-depth Analytics & Reports toolbelt that came with your HDM custom website. ..

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The Official HDM Color Guide

Do you ever notice how when people are sad, they say they're feeling blue? Or when they're angry, they say that they're seeing red? When it comes to visuals, colors are never random. Going back through the history of painting, cinema, and of course, marketing, you better believe that every single pigment is given a great deal of consideration. ..

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Email Marketing, Pt. 4: The Most Popular Platforms For Viewing Email Campaigns

You may not realize it at first, but the way in which people view your Email Campaign can greatly impact what your message needs to look like to be effective. ..

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How To Write A Good Blog, Pt. 3: Promoting Your Posts

When you write and publish awesome content on your blog, good things will come your way.” – Nicholas Whitmore ..

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How To Write A Good Blog, Pt. 2: Generating Quality Ideas Over Time

Last time we talked about The basic guidelines for how to write a good blog post. Hopefully you found our tips from the previous post helpful, and hopefully those itchy fingers of yours have been buzzing with blog euphoria. ..

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How To Write A Good Blog, Pt. 1: A Few Basic Guidelines

Blogging isn't about publishing as much as you can, it's about publishing as smart as you can.” – Jon Morrow ..

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HDM Success Story: Hilton Head Area Home Builders Association

We recently came into contact with the Home Builders Association of Hilton Head. In our communications, we eventually worked together to shed some light on company goals in the online arena, and thereby isolate certain deficiencies with their current web presence at the time.

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What Does Your Website Say About Your Business?

Oh, the times, they are a-changin'. As a boy, I recall that when my father wanted to drum up some business, all he had to do was put his picture in the yellow pages. But now the year is 2014, and if you haven't got a website, you could be missing out on more than a few potential clients. ..

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